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Social Networking Manage Multiple

Published 05/25/2012 and rated Ratingstars1 1 out of 5 stars
by Dorothy Distefano
What can you use the app for?

Grabinbox is an application created for users to manage multiple social media pages from one interface. It is integrated with Twitter, Facebook, Facebook Fan Pages, and Linkedin.

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What is the history and popularity of the app?

Grabinbox was created by Nischal Shetty and Sameer Mhatre as part of Start-Up Chile's startup incubator program. They are based in Mumbai, India at presesnt. Their concept is to create simple, usable web products. Unique visitors to the site are erratic, plummeting from 5,800 in December 2011 to 1,290 in January 2012.

What are the differences to other apps?

The main difference between Grabinbox and other social media organizers is that the user can enter multiple Twitter, Facebook, Facebook Pages, and Linkedin accounts and post updates across all of the social networks at one time. The unfortunate downside is the unlimited access the app requests.

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How does the web app look and feel to use?

The dashboard is very clean and easy to navigate. Because it never asked for a user name, in the top right corner it says, "Hi,".

To begin, the user is asked to add new accounts. To add a Twitter account, a user must agree to authorize Grabinbox to read tweets in the user's timeline, view followers and follow new people, update the user's profile, post tweets for the user and access direct messages. The only thing Grabinbox will not be able to do is view the user's Twitter password, but with full access, it does not need it. This is very intrusive and presumptuous. Will users be willing to allow the app to follow people for them, update their profiles and read their direct (private) messages?

To add Facebook, the user must log in with Facebook and allow Grabinbox to view a user's basic information, post on the user's behalf, access posts in the user's news feed, and access data at any time - even when the user is not using the application. Again, this is giving up a lot of privacy. None of these items may be disallowed, or the app will not work. Once added, the user must then add their timezone, tabs to monitor (top news, most recent, and wall) for new posts, and, using an algorithm, determine timeslots to provide maximum visibility for posts. Posts will be scheduled automatically during those times for maximum views and clicks. As soon as this is complete, the user is prompted to post through the app about using it.

To add a Facebook Page, GrabInbox requests permission to login to any pages connected to the user's account and access data at any time.

To add a Linkedin account, the user must allow access to the user's Linkedin network information. Unlike the other social media applications, Linkedin offers an access duration option. Again, timezone, updates to monitor and notify, and the timeslots specific to that site for the user's account are determined.

Once all social media are connected, the user may schedule messages to be delivered to them. These messages may be posted immediately to the chosen accounts or placed in a queue to be posted at what the app has determined to be an optimal time.

In addition to scheduling posts, users may monitor account analytics for any linked accounts. Also within the dashboard, users are offered a Google Chrome plugin and a Grab bookmarklet to share pages in a user's post.

The main problem with this application is the necessity to allow access to all of the user's information and data. This is invasive, especially where direct private messaging is concerned as well as the ability to add followers and access networks.

How does the registration process work?

Registration requires an email and password. An email with activation link is sent for account verification.

What does it cost to use the application?

The application is free to use.

Who would you recommend the application to?

Because of the level of invasion of privacy, this app is not recommended.

  • Add and manage multiple social media accounts
  • Ability to post to multiple accounts at one time
  • Reply notifications
  • Customizable tabs
  • Google Chrome Plugin
  • Clean interface

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